2009 Colorado Hajj

Started innocent enough. Then came the weather. Seth Levine has a great write up of the adventure here, and here's the vid:

Colorado weather

Three images taken within an hour of each other. Got to love Colorado weather.

Twitter echo chamber

Check out today's Filtrbox email - great pickup from the TUAW coverage of our TapLynx app framework - but it also shows how Twitter is a massive echo chamber. Don't get me wrong, i'm grateful for the mentions - but as we head down this road of trying to generate signal from noise, this is a great example of the challenge ahead. There are a few retweets in there, and a few others that start off with the same sentence "TapLynx - Create iPhone focused newsreader applications without programming", but other than that, there isn't a ton to hang on to for deduplication or clustering.

The url shortners alone - almost every tweet in the list points to one - are almost all unique. Of the 46 tweets, there are 26 unique urls from 9 different systems - each pointing to the same place.

http://tinyurl.com/m4zb87

http://tinyurl.com/m8r9gk

http://tinyurl.com/l7b2o5

http://tinyurl.com/krm8fa

http://tinyurl.com/n5tqf4

http://tinyurl.com/mhc6xd

http://is.gd/1buqF

http://bit.ly/UZ7lM

http://bit.ly/1aCqTr

http://bit.ly/13T7bU

http://bit.ly/14t7qf

http://bit.ly/qcy7d

http://bit.ly/lQT1e

http://bit.ly/mblTv

http://bit.ly/boAv1

http://bit.ly/fhvZs

http://bit.ly/2Iqcq6

http://bit.ly/M7cqc

http://ff.im/-4m7wx

http://ff.im/4m7il

http://twurl.nl/zaxaxg

http://twurl.nl/sv8051

http://tr.im/px3e

http://minurl.org/yajD3

http://ow.ly/15G1x6

http://cli.gs/25nHR

I wonder if we'll get SEO credit from these links - or if Google, Bing & others are even set up yet to unobfuscate these tiny urls...

"Proactive Market Intelligence" Top 10 most active Filtrs in the last 24 hours Filtr Name New Articles Trend (1 day) taplynx 46 new 24.3% NewsGator46 new article(s) Filtr 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://tinyurl.com/m8r9gk TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://tinyurl.com/m8r9gk ...http://twitter.com/macfreaker taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://ow.ly/15G1x6 TapLynx - Create iPhone focused newsreader applications without programming http://ow.ly/15G1x6 ...http://twitter.com/ChargedMobi taplynx 4 06/24 tuaw TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, i.. http://tinyurl.com/l7b2o5 tuaw TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, i.. http://tinyurl.com/l7b2o5 ...http://twitter.com/mr_rss taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/m8r9gk from @iNewsApp TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/m8r9gk from @iNewsApp ...http://twitter.com/erubinoff taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming. http://www.tuaw.com/category/iphone/ TapLynx - Create iPhone focused newsreader applications without programming. http://www.tuaw.com/category/iphone/ ...http://twitter.com/AtomicShroom taplynx 4 06/24 TUAW.com covers TapLynx: http://twurl.nl/sv8051 TUAW.com covers TapLynx: http://twurl.nl/sv8051 ...http://twitter.com/taplynx taplynx 4 06/24 iPhone app development just got easier - TapLynx allows custom newsreaders to be constructed without coding.... http://tumblr.com/xv12519k5 iPhone app development just got easier - TapLynx allows custom newsreaders to be constructed without coding.... http://tumblr.com/xv12519k5 ...http://twitter.com/TU_TechPedagogy taplynx 4 06/24 TapLynx - NewsGator's iPhone Application Framework http://www.taplynx.com/ TapLynx - NewsGator's iPhone Application Framework http://www.taplynx.com/ ...http://twitter.com/tewfiq taplynx 4 06/24 TapLynx - NewsGator's iPhone Application Framework http://bit.ly/M7cqc TapLynx - NewsGator's iPhone Application Framework http://bit.ly/M7cqc ...http://twitter.com/nuchef1956 taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://tr.im/px3e TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://tr.im/px3e ...http://twitter.com/appletweets taplynx 4 06/24 #iphone TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool to.. http://tinyurl.com/m8r9gk #iphone TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool to.. http://tinyurl.com/m8r9gk ...http://twitter.com/Iphoneblogs taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming. http://twurl.nl/zaxaxg TapLynx - Create iPhone focused newsreader applications without programming. http://twurl.nl/zaxaxg ...http://twitter.com/computertechie7 taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/m8r9gk TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/m8r9gk ...http://twitter.com/lastmacen taplynx 4 06/24 [TUAW] TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tool.. http://tinyurl.com/m8r9gk [TUAW] TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tool.. http://tinyurl.com/m8r9gk ...http://twitter.com/apple_live taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://ff.im/4m7il TapLynx - Create iPhone focused newsreader applications without programming http://ff.im/4m7il ...http://twitter.com/katsanes taplynx 4 06/24 Daily: TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tool.. http://tinyurl.com/m8r9gk Daily: TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tool.. http://tinyurl.com/m8r9gk ...http://twitter.com/readlittle taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://minurl.org/yajD3 #iPhone TapLynx - Create iPhone focused newsreader applications without programming http://minurl.org/yajD3 #iPhone ...http://twitter.com/iPhone_alerts taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://ff.im/-4m7wx TapLynx - Create iPhone focused newsreader applications without programming http://ff.im/-4m7wx ...http://twitter.com/iphonetastic taplynx 4 06/24 TUAW TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, i.. http://tinyurl.com/m8r9gk TUAW TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, i.. http://tinyurl.com/m8r9gk ...http://twitter.com/myfeed taplynx 4 06/24 TUAW: TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/l7b2o5 TUAW: TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/l7b2o5 ...http://twitter.com/macfeeds taplynx 4 06/24 Apple News: TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/m8r9gk Apple News: TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/m8r9gk ...http://twitter.com/Apple_Wire taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iPod touchUsers of NewsGato.. TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iPod touchUsers of NewsGato.. ...http://twitter.com/tuawRSS taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/2Iqcq6 TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/2Iqcq6 ...http://twitter.com/appleworldwide taplynx 4 06/24 TUAW: TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/fhvZs TUAW: TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/fhvZs ...http://twitter.com/oneofus taplynx 4 06/24 TUAW - TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tool.. http://bit.ly/boAv1 TUAW - TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tool.. http://bit.ly/boAv1 ...http://twitter.com/cadesubs taplynx 4 06/24 post* TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools,.. http://tinyurl.com/mhc6xd post* TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools,.. http://tinyurl.com/mhc6xd ...http://twitter.com/jayshang taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://bit.ly/mblTv TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://bit.ly/mblTv ...http://twitter.com/katudonrss taplynx 4 06/24 RT: @quanganhdo: #TapLynx seems to be very useful http://www.taplynx.com/ RT: @quanganhdo: #TapLynx seems to be very useful http://www.taplynx.com/ ...http://twitter.com/MrNhim taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/n5tqf4 TapLynx - Create iPhone focused newsreader applications without programming http://tinyurl.com/n5tqf4 ...http://twitter.com/themissingapple taplynx 4 06/24 #TapLynx seems to be very useful http://www.taplynx.com/ #TapLynx seems to be very useful http://www.taplynx.com/ ...http://twitter.com/quanganhdo taplynx 4 06/24 ?????? TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/lQT1e ?????? TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/lQT1e ...http://twitter.com/applenewscentrl taplynx 4 06/24 I was about to write off NetNewsWire for their RSS reader and now it looks like they're working on something else: TapLynx. I was about to write off NetNewsWire for their RSS reader and now it looks like they're working on something else: TapLynx. ...http://twitter.com/adamvl taplynx 4 06/24 #TUAW: TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tool.. http://bit.ly/qcy7d #TUAW: TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tool.. http://bit.ly/qcy7d ...http://twitter.com/michael_duvall taplynx 4 06/24 Simply amazing! RT @MacNewsFeed: @TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/14t7qf Do it!! Simply amazing! RT @MacNewsFeed: @TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/14t7qf Do it!! ...http://twitter.com/appfreaks taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://tinyurl.com/l7b2o5 TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://tinyurl.com/l7b2o5 ...http://twitter.com/borsatoo taplynx 4 06/24 #iphone NEWS: TapLynx - Create iPhone focused newsreader applications without ... http://bit.ly/14t7qf #iphone NEWS: TapLynx - Create iPhone focused newsreader applications without ... http://bit.ly/14t7qf ...http://twitter.com/iphone_newsfeed taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/1aCqTr TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/1aCqTr ...http://twitter.com/XombineIPhone taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/UZ7lM TapLynx - Create iPhone focused newsreader applications without programming http://bit.ly/UZ7lM ...http://twitter.com/GlobalMacInc taplynx 4 06/24 NEWS: TapLynx - Create iPhone focused newsreader applications without ... http://is.gd/1buqF NEWS: TapLynx - Create iPhone focused newsreader applications without ... http://is.gd/1buqF ...http://twitter.com/iphone_newsfeed taplynx 4 06/24 #iphone info: TapLynx - Create iPhone focused newsreader applications without programming: Filed un.. http://tinyurl.com/m8r9gk #iphone info: TapLynx - Create iPhone focused newsreader applications without programming: Filed un.. http://tinyurl.com/m8r9gk ...http://twitter.com/Iphoneblogs taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming: (http://cli.gs/25nHR) #mac #iphone TapLynx - Create iPhone focused newsreader applications without programming: (http://cli.gs/25nHR) #mac #iphone ...http://twitter.com/TND_Mac taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without ... - http://tinyurl.com/krm8fa TapLynx - Create iPhone focused newsreader applications without ... - http://tinyurl.com/krm8fa ...http://twitter.com/weightlossking taplynx 4 06/24 TapLynx – Create iPhone focused newsreader applications without ... http://bit.ly/13T7bU TapLynx – Create iPhone focused newsreader applications without ... http://bit.ly/13T7bU ...http://twitter.com/bigWAVEdude taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming TapLynx - Create iPhone focused newsreader applications without programming ...http://twitter.com/offerport taplynx 4 06/24 TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://tinyurl.com/m4zb87 TapLynx - Create iPhone focused newsreader applications without programming: Filed under: Cool tools, iPhone, iP.. http://tinyurl.com/m4zb87 ...http://twitter.com/macatron taplynx 2 06/24 TapLynx - Create iPhone focused newsreader applications without ... Users of NewsGator's NetNewsWire iPhone news reader have been waiting with bated breath forthe next iteration of the application, with the promise of the ability to mark news items unread and send articles to InstaPaper, amongst other ... ...myiphones.co.cc taplynx You have received this message because you have registered or accepted our invitation to receive email from Filtrbox.com. If you no longer wish to receive emails from us, please log in to your account and deactivate e-mail updates. This is a service offering from Filtrbox Inc, 1936 14th Street, Suite 210, Boulder, CO 80302. If you have any questions, email us at support@filtrbox.com © 2009 Filtrbox, Inc. All rights reserved.

#CoHajj

A new definition for "reach"

Today's definition of "reach" needs an overhaul, or perhaps an addendum. Wikipedia describes 'reach' as a the "total number of people exposed to a medium". FeedBurner calls it "the total number of people who have taken action — viewed or clicked — on the content in your feed."

"Reach" is a self-limiting measurement of the number of people your message will get be exposed to, defined specifically for broadcast messaging. Self-limiting in that there is no network effect, "Reach" describes the amount of people you might touch because you have a big microphone. So how do you describe the number of people touched because it was continually shared due to the allure of the content? "Viral" is close - but the word carries the baggage of skateboarding dogs and turntable cats. In the widget space, we measure this distribution through a "descendant rate" or "placement rate", but that doesn't really elucidate the power of an event like #motrinmoms or #amazonfail - or the gravitational slingshot you get when your photo or post is voted to the top of Digg.

We are not far from being able to evaluate individuals as channels for distribution around specific topics. But how do we quantify the performance of something like this, how do we monetize and most importantly, what do we call it?

Here are a few ideas:
Cassini (the space probe which used multiple gravity assists to get to Jupiter)
Ropedart
Catapult (though not great b/c that which is catapulted is typically only done so once)
Carry
Hop (as in network)
Suckerfish? (Remora)

Part of the fatal flaw of thinking this way is that reach denotes potential ("Hey Mr. Brand, your message will reach 100,000,000 people and each can become a customer") whereas you can't guarantee "Hops" (for lack of a better term). On the same token, a movie can't predict ticket sales, and they've figured that business model out...

Any ideas?